On September 27, the Information Office of Liaoning Provincial People’s Government held a press conference to announce the new tourism slogan for Liaoning: “Nature’s Embrace, Liaoning’s Grace ”.

“Nature’s Embrace” accurately captures the natural landscape features of Liaoning, which is nestled amidst majestic mountains and caressed by the embracing sea. It also reflects the warm and sincere character of the people of Liaoning, who hold emotions dear and value unwavering commitments. “Liaoning’s Grace” incorporates the name of Liaoning Province, with a clear direction and broad imagery. Specifically, it includes the following three aspects:

Liaoning boasts magnificent mountains, bountiful sea, and magnificent scenery. Each mountain in Liaoning, such as Qianshan Mountain in Anshan, Yiwulyu Mountain in Jinzhou, Fenghuang Mountain in Dandong, and Guanmen Mountain in Benxi, has its unique characteristics and beauty. With a sea area of 41,300 square kilometers and a coastline of over 2,900 kilometers, Liaoning features splendid coastal landscapes including nearshore wetlands, islands and reefs, and marine abrasion landforms.

Liaoning has a long history and rich culture. It is home to 6 World Cultural Heritage sites and 159 major historical and cultural sites protected at the national level. Here, the distinctive red culture flourishes, and it is also a province known for its arts and sports. When visiting Liaoning, people can immerse themselves in its profound history, cleanse their souls with the unique red culture, enjoy captivating cultural and sports performances, and experience a convergence of humanities and endless charm.

The people of Liaoning are warm-hearted, sincere, and passionate. “Liaoning’s Grace” not only describes the natural beauty of Liaoning but also vividly depicts the broad-mindedness of its people. Liaoning people are witty, humorous, sociable, and talkative. Their Dongbei (Northeast China) dialect exudes a delightful sense of humor while emanating a powerful and contagious energy. Traveling to Liaoning is embarking on a journey accompanied by happiness. Liaoning people are hospitable and honest, embodying the spirit of “Nature’s Embrace” in their own demeanor.

“Nature’s Embrace, Liaoning’s Grace” is a warm invitation from the 42 million people of Liaoning to guests from all around the world, inviting all friends to discover the wonders of Liaoning.