The award ceremony of the 2024 Pentawards, a global packaging design competition, was held in London, UK, announcing the annual awards. Luxun Academy of Fine Arts won two gold and two bronze awards in the competition. The Pentawards is the first global competition dedicated to rewarding outstanding packaging designs, which has become the world’s top and most influential packaging design competition, and is known as the “Olympics” in the packaging design industry.

The competition received more than 20,000 entries from 95 countries, and its jury was composed of experts from 20 countries. The works Spring Breeze Blows Again and Portable Folding Coffee Cup submitted by Luxun Academy of Fine Arts won the gold awards in the Concept Design—Sustainable Design and Beverage Packaging Design categories. The team’s two other works The recollection of Yan Yi Tea—Wuyi Rock Tea Degradable Packaging and The Light of Food Bureau—Coffee Packaging Design won the bronze awards in the same categories.