Recently, the “Northeast Asian Media Journalists Dialogue Meeting” was successfully held in Heihe City, Heilongjiang Province. Hosted by the Information Office of the People’s Government of Heilongjiang Province, the event themed “Insights into ‘Snow and Ice Are Also Invaluable Assets’ Through the Lens of Heilongjiang” built a platform for exchanges and cooperation among media outlets across Northeast Asia. A journalist from Liaoning International Communication Center (LICC) was invited to attend the event and deliver a speech.
During the event, Scarlett, the journalist from LICC, shared Liaoning’s distinctive development practices of integrating ice and snow with hot springs, seas, sports, and folk customs. She proposed that media organizations from the three northeastern provinces (Liaoning, Jilin and Heilongjiang) and the Inner Mongolia Autonomous Region should jointly create a “Northeast China Ice and Snow Cloud Map” and launch the “Northeast China Ice and Snow Youth Creation and Sharing Program,” aiming to promote the integrated international communication of Northeast China’s ice and snow IPs through multilingual and youth-oriented communication methods.
Media representatives from home and abroad agreed that China’s ice and snow economy has formed a full-industrial-chain development pattern. The differentiated practices of the provinces in Northeast China have provided vivid models for transforming “cold resources” into “hot economy”. In the future, it is necessary to adopt cross-cultural “micro-perspective” narratives, deepen coordinated media cooperation, tell compelling stories of China’s ice and snow, and promote in-depth exchanges in culture, tourism, economy, and trade among Northeast Asian countries.
The event attracted offline participation from central media outlets including Xinhua News Agency, international communication institutions from multiple provinces, and major media representatives from Heilongjiang Province. Meanwhile, media representatives from Russia, South Korea, Mongolia, Cambodia, and other countries joined the dialogue online.
