With the Year of the Horse approaching, the festive spirit fills the air. On January 31, the “Return and Come to Liaoning for the Chinese New Year” 2026 Liaoning Spring Festival Themed Cultural Tourism Promotion Event kicked off at the Liaoning Provincial Museum, with the participation of cultural and tourism departments from 14 cities across Liaoning Province.

The event takes the Spring Festival as an opportunity to showcase Liaoning’s profound cultural heritage, unique ice and snow tourism resources, abundant Spring Festival goods, and rich festive folk customs through immersive and interactive offline promotional activities. This aims to evoke a sense of nostalgia among Liaoning natives living away from home, attract tourists from other regions to experience the Spring Festival in northern China, boost Liaoning’s winter cultural tourism market, and build a Spring Festival cultural tourism brand characterized by “Liaoning Customs, Liaoning Flavor, and Liaoning Charm”.

During the event, cultural and tourism promoters from cities in Liaoning Province, such as Dalian, Jinzhou, Yingkou, Fuxin, and Fushun, gathered to recommend the delicacies, travel destinations, and fun activities across the province, providing thoughtful services for tourists during the Spring Festival. The on-site cultural performances featured a strong Chinese cultural vibe, including ethnic instrumental music, hanfu (traditional ethnic Han clothing) performances, and opera singing, attracting a large number of audiences.

As a cultural landmark of Liaoning, the Liaoning Provincial Museum not only presents a series of cultural relic exhibitions with different themes, but also regularly hosts a variety of cultural activities. The museum cordially invites locals and visitors from all over the country to “return and come to Liaoning for the Chinese New Year”. They can appreciate the ongoing large-scale exhibitions, create paper-pleating and diancui (kingfisher feather inlay) works in the shape of cultural relics, and watch historical short dramas in the museum. As the “museum craze” meets “Come to Liaoning for the Chinese New Year” campaign, the museum is emerging as a premier destination for tourists from home and abroad to embrace the Spring Festival traditions and the allure of Liaoning. “Celebrating the Spring Festival in a museum” is set to become a new holiday custom in Liaoning.