On May 5, the 133rd Canton Fair drew to a close, with Liaoning enterprises showing increasingly enthusiastic participation. They seize the opportunity to expand their “circle of friends”, promote new products, and sign new orders. A group of enterprises have reached cooperation intentions with customers, and “Made in Liaoning” products are highly favored by both domestic and international buyers.
Prior deployment and meticulous preparation are essential for achieving good results. Liaoning highly values its participation in this Canton Fair and has sent three trading delegations including Liaoning Province delegation, Shenyang City delegation, and Dalian City delegation. 490 participating enterprises have rented a total of 1,499 offline booths, covering a wide range of processing machinery, construction and decoration materials, clothing, and food. Liaoning Province is very careful in selecting participating enterprises, including a group of “little giant” enterprises that use special and sophisticated technologies to produce novel and unique products, and provincial high-tech enterprises, showcasing their technological and product advantages at the fair. In addition, Liaoning organized the Xiliu Clothing Industry Cluster of Haicheng, Anshan, featuring a concentrated exhibition area of 180 square meters, to showcase the pilot results of the market procurement trade mode.
A group of Liaoning enterprises have expanded more channels and reached cooperation intentions at the Canton Fair. Liaoyang City highlights its advantages in industrial clusters and organizes four leading enterprises in the “China Famous Town of Hosiery” Xiaobeihe Town to participate in the fair. They have received 200 overseas buyers, with an intended turnover of $860,000 and an intended purchase volume of over 1.6 million pairs. Fengcheng City River Garments Co., Ltd., specializing in skiing and down jackets and other products, wins the title of “Liaoning Famous Brand Product” for its self-owned brand “Ruiwoer Outdoor Sportswear”. The company has received about 5,000 intended orders from countries such as the United Kingdom, Russia, and Italy.
An official from the Department of Commerce of Liaoning Province stated that the Canton Fair is also an opportunity for industry regulatory departments to conduct research on foreign trade enterprises. The Department of Commerce of Liaoning Province has conducted investigations and research on enterprises and booths at the fair, focusing on understanding the transaction status and export expectations of participating enterprises, listening to the difficulties and appeals of enterprises, and exploring good experiences and practices for enterprise innovation and development, to prepare for the next step of formulating stable foreign trade policies in Liaoning.
