On May 9, the Second World Chinese Beauty Industry Conference officially opened at the Dalian International Conference Center.

The conference is hosted by the Department of Commerce of Liaoning Province and the China Hairdressing and Beauty Association, and organized by the Liaoning Province Hairdressing and Beauty Industry Association. The exhibition area spans over 4,800 square meters, featuring over 200 booths. The conference, with the theme “Beauty Connects the World”, aims to provide the global hairdressing and beauty industry with a platform for exchanging products, technology, and culture. Renowned beauty industry companies and brands from all over the world have gathered in Liaoning, attracting professionals and entrepreneurs in the beauty industry to come and witness Liaoning’s development potential.

The conference features six themed activities: the opening ceremony, the World Chinese Beauty Industry Cultural Exchange and Development Forum, the fashion show on the cultural origin of the Chinese hairdressing industry, the Beauty and Health Industry Expo, the Skills Invitational Competition, and the China Beauty Industry Northeast Homecoming Conference. The main program includes “two conferences, one exhibition, one competition, two forums, and 20 beauty industry fashion shows”.

At the opening ceremony, a number of Chinese and foreign beauty industry companies signed intention agreements with companies in Liaoning, aiming to deepen cooperation based on their respective advantages.

The Second World Chinese Beauty Industry Conference is a significant component of Liaoning’s efforts to boost consumption and will effectively stimulate the hairdressing and beauty market. It will enable beauty industry companies in Liaoning to introduce international brand products, learn about cutting-edge technology, and promote the high-quality development of the local beauty industry, providing consumers with more satisfying consumption scenarios. Liaoning plans to leverage this opportunity to proactively invite domestic and foreign merchants to visit, conduct on-site inspections, and engage in discussions and negotiations with local companies, to attract innovative beauty industry projects to invest in Liaoning.