On June 19, the Information Office of Liaoning Provincial People’s Government held a press conference, presenting the relevant information about the Third World Chinese Beauty Industry Conference.

From August 7 to 9, the Third World Chinese Beauty Industry Conference will be held in Shenyang, Liaoning Province. With the theme “Beautiful Liaoning Embracing the World”, the conference includes eight main events: the opening ceremony, the World Chinese Medical Aesthetic and Health Development Experience Exchange Conference, the World Chinese Beauty Industry Artistic Achievement Performance, the Cosmetics and Hair Products Expo, the International Beauty Skills Invitational Competition, the World Beauty Industry Gala Dinner, the “Nature’s Embrace, Liaoning’s Grace” Beauty Tour, and the 2024 Intercoiffure Mondial China Fashion Summit.

The conference features an international exchange zone with over 500 participants, including leaders, experts, and contestants from beauty organizations and enterprises from 21 countries and regions such as the United States, France, and Austria. It also includes overseas exhibition areas, chain brand exhibition areas, supply chain exhibition areas, medical aesthetics and health exhibition areas, and the extraordinary Liaoning brand exhibition area, and brings together more than a hundred international brands, including Schwarzkopf and Wella from Germany, and Shiseido and Takara Belmont from Japan. This conference aims to create an exclusive beauty industry platform for brand promotion, display and trade, franchise opportunities, high-level dialogues, market expansion, and win-win cooperation, focusing global beauty industry resources on Liaoning.

In the era of the “beauty economy”, medical aesthetics has become a typical new consumption trend for residents. The World Chinese Medical Aesthetic and Health Development Experience Exchange Conference, scheduled for August 9, will bring together renowned medical aesthetics experts, scholars, and entrepreneurs from home and abroad to share experiences in platform construction, cross-border cooperation, and cutting-edge technologies. The conference aims to promote stronger collaboration among medical aesthetics enterprises worldwide, guide the sound development and expansion of this advantageous industry, and stimulate its growth and strength.