LICC’s Short Video Series The Great Traditional Chinese Medicine Displayed at Chinese Language and Culture Festival in Jordan
2024-11-14

The Amman TAG-Confucius Institute in Jordan recently held the Chinese Language and Culture Festival at the Alrai International School in Amman, capital of Jordan, during which the multilingual short video series The Great Traditional Chinese Medicine produced by the Liaoning International Communication Center (LICC) was displayed. More than 150 Jordanian teachers and students jointly watched the videos Nurturing the Mind Through Tai Chi and Keeping in Good Health by Five Animal Frolics of the series. Jordan’s local media such as Roya News reported this cultural exchange activity.

One of the festival’s focuses is providing opportunities for the Jordanian students to understand and discuss the culture of traditional Chinese medicine through watching the short video series The Great Traditional Chinese Medicine. Yang Songfang, the Chinese director of the Amman TAG-Confucius Institute, introduced The Great Traditional Chinese Medicine to the audience, and also vividly explained the essence of traditional Chinese culture, such as Five Animal Frolics and Tai Chi, with the videos. The multilingual short video series The Great Traditional Chinese Medicine closely follows the main line of “promoting traditional Chinese medicine to the world”, and presents the profundity of traditional Chinese medicine comprehensively in the form of “real-life short video + character story”, and via visualization means and media technologies such as AI and animation. Moreover, it depicts the unique charm and cultural connotations of traditional Chinese medicine skills between motion and stillness, with delicate frames and a huge quantity of close-up shots.

After watching the videos Nurturing the Mind Through Tai Chi and Keeping in Good Health by Five Animal Frolics, the Jordanian students had a heated discussion on their forms and content, and remarked that the videos were brilliant and very unique. Through The Great Traditional Chinese Medicine, they felt the glamor of traditional Chinese medicine culture. The Jordanian student, Katree Alsaudi, liked Keeping in Good Health by Five Animal Frolics very much, which has opened a new window for her, because each of its frames showed the unique beauty of Chinese culture. It turned out that humans can imitate animals’ movements to do exercises. To her, the combination of exercises with traditional Chinese medicine is really amazing.

Salma A’bedat, another Jordanian student, said that she would like to learn Tai Chi from Chinese teachers in the Confucius Institute, after watching the video Nurturing the Mind Through Tai Chi. She expressed that Tai Chi is an elegant exercise that can both strengthen the body, and relax the body and mind. Although these young students had not been to China before, they have become more interested in Chinese culture after watching the short video series The Great Traditional Chinese Medicine, hoping to come to China one day to experience the magical traditional Chinese medicine culture firsthand.

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