Xingcheng, a coastal county-level city in Liaoning Province with a population of less than 500,000, has quietly emerged as a global giant in the swimwear industry. One out of every four swimwear items sold worldwide is made in Xingcheng.

Xingcheng’s remarkable transformation from a modest seaside town to a key player in the global fashion market traces back to the 1980s. During that time, its picturesque beaches drew a large number of tourists. Inspired by the colorful swimwear worn by tourists, Xingcheng people began making versions of their own at home, transforming the family business into a booming industry.​